The Dream Inn has been a Central California Coast destination since its establishment in 1963. Originally a 4-story low-rise, The Santa Cruz Dream Inn now has an additional 10-story tower and boasts 165 ocean-view guestrooms. Arcsine was commissioned by development group, Ensemble, to refresh the classic, Mid-Century design, giving its retro vibes a fresh and contemporary feel.    

Known as the only beachfront hotel in Santa Cruz, the historic destination hosts visitors of all ages from vacationing families to traveling business guests. ‘Beachy, retro, playful’ were design buzzwords that led to a palette of teals, tropical blues and shades of tangerine featured in lively art pieces, vibrant fabrics and wave-inspired patterns found throughout the hotel. The playful atmosphere of the Dream Inn is particularly celebrated on the journey to each room. Underwater images line the elevator cabs and build anticipation for sun and swimming. At each guestroom floor, black and white surf imagery lines the hall. Along an expanse of wall beyond check-in, a gallery of surfboards pay homage to surf company O’Neill with a historic display of surfboard innovation arranged by decade. The well-known brand was established on the very same ground as the Dream Inn and is held in high regard as demonstrated by the Jack O’Neill Lounge. Arcsine relished the opportunity to breathe renewed life into this iconic California destination.