by Christina Trauthwein, Hotel Business Design, May/June 2016

Good design. Two simple words with a whole lot of meaning.

The definition of this word coupling seems to be the pursuit of our industry, as designers earnestly seek the ideal, whether creating spaces or product. Sometimes successfully. Sometimes not. In fact, good design is so critical to not only the professionals but to the consumers that it’s not just the lexicon of the pros, but it has entered the vernacular of the all-important end user: your hotel guest. We all want good design. It’s everywhere, and we want some of it. Flip on the TV and, in one night, you’ll find everything from “good” home design to “good” restaurant design. I purposely place the quotation marks because, let’s face it, what’s put out there through mainstream media is not always good, desirable or achievable. But, that’s where you—the design professional—comes in…

See full article here: Hotel Business_editor’s note