Nestled amidst the picturesque Santa Rosa hills, a captivating resort vineyard steeped in the essence of lavender fields and cherished winemaking traditions awaits visitors. This concept centers around a family of explorers, passing down their passion for discovery and cultivating immersive experiences in a Provence-inspired retreat. The vision is to attract discerning travelers seeking sophistication and authenticity by bringing together touches from the site’s rich and storied past to inspire glimpses of the future.

To bring this concept to life, five distinct personas were created, each contributing to the conceptual exploration. The Visionaries draw inspiration from their travels, capturing the essence of cobblestone streets, textured walls, and vine-covered landscapes to fuel their creative endeavors.

The Cultivators embrace a back-to-the-land ethos, fostering a connection with the natural environment by bringing the outdoors into the space. The Makers appreciate the beauty in every architectural detail, finding inspiration in aged oak barrels, and tactile elements.

The Collectors create an atmosphere of exploration and intrigue, seeking hidden gems and unique relics, celebrating the charm of antique finds and beautifully crafted objects.

Lastly, The Sustainers, representing the next generation of travelers, honor the past to shape a wholesome future, finding inspiration in well-loved journals, carved relief frames, and family traditions merged with modern aspirations.

Vintners Resort promises an enchanting experience, combining history, culture, and nature to offer an unforgettable escape for travelers with a passion for discovery, an appreciation of casual luxury, and restoring a deep connection to the land.